Хит-Шансон

Overview

Хит-Шансон is your go-to YouTube channel for Russian "shanson" music, a genre known for its storytelling lyrics and heartfelt melodies. With a dedicated following of over 2.1 million subscribers, Хит-Шансон brings the soul of Russian music to listeners around the world. While they're making waves, ranking within the top 88% of all YouTube channels globally, there's still plenty of room to climb even higher! They've carved out a niche by sharing a blend of curated shanson tracks and building a community around the music.

Performance At A Glance

Хит-Шансон has built a substantial audience, and while their growth has been steady, there's potential to accelerate it. They're growing at a rate of 0.46% over the last 30 days. Considering their massive following, even small tweaks could lead to big jumps. Globally, they rank in the top 88% of all channels, and within Russia, they're in the top 85%. Their fans are pretty engaged, with an average engagement rate of 2.64% across their content. Their CreatorDB score is 67/100, suggesting good overall performance, but also highlighting areas where they could optimize.

What They Create

The heart of Хит-Шансон lies in their YouTube videos, where they share a mix of full songs and curated playlists of shanson music. They also dabble in Instagram, posting a few photos and reels, but YouTube is definitely where they shine. Looking at recent content, one video titled "Воровайки - Новое и Лучшее 2026" achieved a strong engagement rate of 8.67%, showing that their audience loves the "new and best" format. Their content stands out by capturing the unique spirit and emotion of shanson music, connecting with listeners on a deeper level.

Why They're Great & Where They Can Grow

Хит-Шансон excels at consistency, curating a specific genre, and cultivating a loyal fanbase. They clearly understand their audience's taste in music. A great opportunity would be to leverage their engaged audience on YouTube to drive more traffic to their Instagram. They could also explore collaborations with other Russian musicians or shanson artists to expand their reach and introduce their channel to new audiences.

Bottom Line

For brands looking to connect with a passionate Russian-speaking audience, Хит-Шансон is a solid partner. For Хит-Шансон, focusing on optimizing video titles and descriptions for better search visibility, and experimenting with shorter, more engaging video formats like YouTube Shorts, could lead to even greater success.