Overview

Jacquees, the self-proclaimed "King of R&B," is making waves on Instagram and YouTube, connecting with a massive audience of over 8.8 million followers. Known for his smooth vocals and modern R&B sound, Jacquees brings a mix of music videos, behind-the-scenes glimpses, and engaging content to his fans. While he holds a solid global ranking at #58,948, suggesting a strong presence, his influence is particularly notable within the US music scene. His content clearly resonates with fans of contemporary R&B and popular music trends.

Performance At A Glance

Jacquees has a huge following, but his growth has been a little slow lately. Over the past month, his follower count has dipped slightly by -0.05%. While his global ranking puts him in the top percentages, there's room to climb! The good news? His fans are super engaged with his content, clocking in an average engagement rate of 2.92%. This means his followers are actively liking, commenting, and sharing his posts. CreatorDB gives him a stellar score of 94/100, which is a testament to the overall quality and impact of his content.

What They Create

Jacquees is all about music! You'll find a mix of official music videos, shorter YouTube Shorts, and Instagram posts/Reels showcasing his life and music. He covers topics ranging from music video snippets and new song teasers to glimpses of his personal life. One recent YouTube Short, "💪🏿🙏🏿♥️," shows him in a reflective mood and resonated strongly with fans, earning an impressive 7.40% engagement rate. Another short, "Does church feel the same as it used to? ⛪️ @realkirkfranklin" shows his range, and ability to tap into different audiences. His content stands out because it's authentic, raw, and gives fans a personal connection to him beyond just his music.

Why They're Great & Where They Can Grow

Jacquees excels at creating engaging short-form content, leveraging his music and personality to connect with fans. He's also great at tapping into trending topics and collaborations, like his recent piece with Kirk Franklin. An exciting opportunity would be to lean more into longer-form content on YouTube, like behind-the-scenes videos or Q&As, to build a deeper connection with his fanbase. He could also experiment more with interactive Instagram features like polls and Q&A stickers to boost engagement.

Bottom Line

For brands, Jacquees offers a strong connection to a highly engaged audience within the R&B and hip-hop communities. For Jacquees himself, focusing on diversifying content formats and maintaining consistent posting could help reignite growth and solidify his position as a leading voice in R&B.