MBCkpop

Overview

MBCkpop is your go-to YouTube channel for all things K-pop! They're basically a treasure trove of content from MBC's music shows, bringing you the freshest performances, behind-the-scenes moments, and exclusive clips. With a massive following of over 11.4 million fans, they're a major player in the K-pop YouTube scene, ranking among the top 94% of channels globally. They are particularly strong in the Korean language content space. Their focus on high-quality performance footage makes them a must-watch for K-pop stans around the world.

Performance At A Glance

While their follower count is huge, their growth has been relatively stable recently, with a slight bump of 0.89% over the last 90 days. They rank in the top 78% of channels in Thailand, showing a strong regional presence. The real magic happens with their engagement rate: a solid 6.59%! This means their fans are super engaged with the content, liking, commenting, and sharing the love. Their CreatorDB score is an impressive 95/100, indicating they're nailing their content strategy and consistently delivering what their audience wants.

What They Create

MBCkpop is all about bringing the energy of K-pop performances to your screen. They primarily create YouTube videos, offering full-cam and fancam versions of performances from shows like "Show! Music Core." They also experiment with YouTube Shorts and Instagram Reels to share snippets and highlights. One recent standout is "[쇼! 음악중심 미방분] 1월 4주차 1위 알파드라이브원 - FREAK ALARM (ALPHA DRIVE ONE - FREAK ALARM), MBC 260124 방송," which snagged over 40,000 views by offering unaired footage, giving fans an exclusive peek. The channel's strength lies in its access to professionally filmed content and its ability to quickly capitalize on trending performances.

Why They're Great & Where They Can Grow

MBCkpop excels at providing high-quality performance footage, capturing the energy of live shows, and offering exclusive content that fans can't find anywhere else. They're also great at using relevant hashtags in Korean to increase visibility.

To level up, they could explore translating their video titles and descriptions into English to reach a broader international audience. They might also consider creating more behind-the-scenes content or artist interviews to deepen audience engagement.

Bottom Line

For brands looking to tap into the K-pop frenzy, MBCkpop is a fantastic partner. Their highly engaged audience and professional content make them a valuable asset. For MBCkpop, focusing on internationalization and diversifying content formats could unlock even greater growth potential.