Gerardo Ortiz

Overview

Gerardo Ortiz isn't just an artist; he's a vibe. With over 10.6 million followers, he's carved out a significant space on Instagram, connecting with fans through music, comedy, and glimpses into his life. While his global rank sits at #29,474, it's his connection with his Spanish-speaking audience that truly shines. He's not just creating content; he's building a community rooted in shared language and love for his artistry.

Performance At A Glance

Gerardo's got a solid fanbase and they're growing steadily! He's seeing a 0.09% growth rate month over month, which means more and more people are discovering his unique blend of content. Ranking in the top percentage globally, and within the top few thousand in the US and for Spanish-speaking creators, shows he's got a real presence. But it's not just about numbers; his fans are super engaged with his content, averaging a 1.37% engagement rate. His CreatorDB score of 88/100 signals that he's doing a lot right, scoring high across the board.

What They Create

Gerardo keeps things interesting with a mix of content. You'll find official music videos and lyric videos on YouTube, plus shorter, snackable content on YouTube Shorts and Instagram Reels. His Instagram feed is a mix of posts and reels, offering a behind-the-scenes peek into his life and music. Take, for example, "Afectado (Official Video)," which garnered over 336,000 views, showcasing his ability to connect with viewers through visually stunning music videos. Or consider his lyric video collaborations, like "Gerardo Ortiz, Código FN - Por Ahí, Por Ahí (Official Lyric Video)," where he mixes his style with other artists to create something fresh. What makes his content stand out is the combination of his musical talent with his personal brand, giving fans a real sense of who he is.

Why They're Great & Where They Can Grow

Gerardo's strengths lie in his consistent music releases, his ability to create visually appealing content, and his strong connection with his Spanish-speaking audience. An exciting opportunity for Gerardo could be to lean more into interactive content like Q&As or behind-the-scenes glimpses into his creative process. He could also experiment more with short-form video challenges or collaborations to boost engagement and reach new audiences.

Bottom Line

For brands looking to partner with a popular artist with a loyal Spanish-speaking fanbase, Gerardo Ortiz is a great choice. For Gerardo himself, experimenting with more interactive content and short-form video formats could be the key to unlocking even greater growth and engagement.