Becky G

Overview

Becky G is a force to be reckoned with! This American singer and musician, verified and captivating audiences on both YouTube and Instagram, boasts a massive following of over 59 million. While Instagram is her main stage, she consistently shares a glimpse into her life and music, connecting with fans worldwide, despite primarily speaking Russian. Ranking among the top creators globally (#1,974) and within the USA (#364), Becky G's influence is undeniable.

Performance At A Glance

While Becky G's follower count is impressive, she's currently experiencing a slight dip in growth (-0.02% over the last week and month, and -0.15% over the last 90 days). However, her fans are super engaged with her content, boasting an average engagement rate of 2.78% – that's a solid connection! Her CreatorDB score is a fantastic 89/100, signaling strong overall performance and consistent content quality. This places her among the elite creators on the platform.

What They Create

Becky G's content is all about music and her life! She shares a mix of YouTube videos (67) and Shorts (45), alongside Instagram posts (22) and Reels (12). Recently, her Shorts have been particularly popular. One standout is the hilarious "Had to do it in the shower….of course 😉😂 @kehlani luh youuuu" which garnered over 35,000 views and an impressive 8.43% engagement rate. Another great short is promoting her NETFLIX show "REBBECA now on NETFLIX!" showing that she is able to leverage her audience to cross promote her other ventures. She's great at incorporating humor and collaborations to keep her content fresh and engaging.

Why They're Great & Where They Can Grow

Becky G excels at connecting with her audience through relatable content, showcasing her vibrant personality, and leveraging her musical talent. She's also great at promoting her other work. An exciting opportunity would be to further leverage her YouTube channel with more longer-form content, like behind-the-scenes looks at her music production or more personal vlogs. She could also experiment with interactive content like Q&As or live streams to boost engagement.

Bottom Line

For brands looking to collaborate with a global superstar, Becky G is a fantastic choice. She has a huge reach and proven engagement. For Becky G herself, focusing on growing her YouTube presence and experimenting with interactive content could be the key to reigniting follower growth.