Bill Russell

Overview

Bill Russell, known to the world as Kodak Black, is a major player in the hip-hop scene, captivating millions with his unique sound and personal story. With a massive following of over 22.7 million on Instagram, his main platform, he connects with fans through music and glimpses into his life. Ranked among the top 10,400 creators globally and within the top 500 in the USA, Kodak Black has solidified his place as a significant voice in contemporary music. His influence extends beyond just numbers; he's a cultural figure whose work sparks conversations and resonates with a wide audience.

Performance At A Glance

Kodak Black's massive audience is a testament to his impact. While his follower count has seen a slight dip in recent weeks (around -0.08% monthly growth), he experienced growth of 0.24% over the last 90 days, indicating longer-term stability. His global and national rankings are impressive, showing he's a top-tier creator. His fans are super engaged with his content, boasting an average engagement rate of 2.13%, which is solid for an account of his size. CreatorDB gives him a score of 64/100, reflecting a good overall performance across various metrics.

What They Create

Kodak Black primarily creates music-focused content, including official music videos, snippets, and personal posts. He utilizes both YouTube and Instagram, with a strong emphasis on video formats. While he has a substantial YouTube presence with 177 videos and 73 Shorts, Instagram is where he shines. Recent music videos like "Kodak Black - All Love [Official Music Video]" have racked up over 800,000 views, showcasing his ability to connect with his audience through compelling visuals and signature sound. His content stands out due to its raw emotion, authentic storytelling, and undeniable musical talent.

Why They're Great & Where They Can Grow

Kodak Black excels at creating authentic music videos that resonate with his fans. He's also great at leveraging his personal brand and creating a unique connection with his audience. And his consistent release of music keeps his fans engaged and coming back for more. An exciting opportunity would be to collaborate with other influencers or brands on Instagram Reels to reach new audiences. Another avenue could be to explore more interactive content on Instagram, such as Q&A sessions or behind-the-scenes glimpses, to further boost engagement.

Bottom Line

Kodak Black is a powerful force in the music world. For brands, partnering with him could bring significant exposure and cultural relevance. For Kodak Black himself, focusing on consistent Instagram Reels and engaging more directly with his audience could help reignite growth and solidify his position as a leading voice in hip-hop.