NewMelody

Overview

NewMelody is a verified music content creator making waves on YouTube and Instagram! Think catchy pop tunes, remixes that'll get stuck in your head, and lyric videos that let you sing along to your favorite hits. Boasting a massive following of over 3.6 million, NewMelody brings the music to a huge audience. While their global ranking sits around #2,468,630, they're a significant voice in the music space. Their focus on lyric videos of popular songs gives them a broad appeal and makes them a go-to for music lovers.

Performance At A Glance

While NewMelody's follower count is impressive, their growth has been relatively flat recently, showing 0% growth in the last week and month. Zooming out, they've seen a modest 0.55% increase in the last 90 days. Their fans are pretty engaged, though, with an average engagement rate of 1.03% across their content. This suggests that while attracting new followers may be a current challenge, the existing fanbase is active and enjoys the content. NewMelody's CreatorDB score is 42/100, indicating room for improvement in overall platform optimization and content strategy.

What They Create

NewMelody primarily focuses on creating lyric videos on YouTube. They've posted 67 videos and a single YouTube Short. For example, their lyric video for "Hazbin Hotel - Gravity" has garnered over 63,000 views, showing the appeal of their content to fans of the song. Another notable recent upload is "Alfie Castley - Cold (Lyrics)", which boasts an impressive 1.77% engagement rate, demonstrating a strong connection with viewers. By focusing on popular songs and current trends, they offer an easy way for fans to connect with music they love and learn the lyrics.

Why They're Great & Where They Can Grow

NewMelody excels at tapping into trending music, creating visually appealing lyric videos, and fostering engagement through sing-along content. They have a great understanding of what music is popular and can create high-quality content around it. To boost growth, they could explore creating more original remixes or mashups to differentiate themselves. Also, experimenting with more YouTube Shorts could help capture attention and drive traffic to their longer videos, and engage more with the platform's algorithm.

Bottom Line

For brands looking to connect with a large audience of music lovers, NewMelody presents a valuable opportunity. For NewMelody, focusing on consistent content creation, diversifying formats, and actively engaging with their audience could unlock significant growth potential.