Overview

Brad Paisley, the award-winning country music superstar, brings his signature blend of heartfelt songwriting and guitar virtuosity to his 3.7 million followers, primarily on Instagram. More than just a musician, Brad connects with his audience through glimpses into his life, behind-the-scenes moments, and of course, his incredible music. While his global ranking sits at #134,214, and in the top 100% in the US at #5,230, it's the personal touch he adds to his content that makes him stand out.

Performance At A Glance

Brad's audience is steadily growing, with a solid 0.35% increase over the last 30 days. While his 7-day growth is a modest 0.01%, the consistent upward trend shows he's maintaining a loyal fanbase. His fans are super engaged with his content, averaging a solid 1.11% engagement rate. Brad's CreatorDB score is 55 out of 100, indicating a good, consistent presence but also room for optimization to boost his overall reach and impact.

What They Create

Brad's content is a mix of music videos, live performances, and personal posts. He utilizes both YouTube and Instagram, offering a blend of long-form videos (57 YouTube videos), short-form content (4 YouTube Shorts & 11 Instagram Reels) and static posts (12 Instagram posts). Recently, his live performances from The TODAY Show and The Tonight Show Starring Jimmy Fallon have garnered significant attention. For example, "Brad Paisley - The Christmas Song (Live From The TODAY Show)" racked up over 45,000 views. What makes his content shine is the authenticity – whether he's shredding on his guitar or sharing a lighthearted moment, it feels genuine.

Why They're Great & Where They Can Grow

Brad excels at leveraging his musical talent and celebrity status to create engaging content. He's great at:

• Sharing high-quality live performances.
• Connecting with fans through his personality.
• Maintaining a consistent posting schedule.

An exciting opportunity for Brad could be to explore more interactive content, such as Q&A sessions with fans or behind-the-scenes glimpses into his songwriting process on Instagram Reels. He could also consider collaborating with other creators in the country music space to reach new audiences.

Bottom Line

For brands looking to partner with a genuine and beloved country music icon, Brad Paisley offers significant value. For Brad, focusing on more interactive and collaborative content could be a great way to further boost engagement and grow his online presence.