Colbie Caillat

Overview

Colbie Caillat, the Grammy-winning singer-songwriter known for her breezy acoustic sound and relatable lyrics, has carved out a significant space for herself online. Primarily on YouTube, where she boasts over 1.9 million subscribers, Colbie connects with fans through her music and personality. While ranked in the top 96% of creators globally, her dedicated fanbase and high engagement show she's much more than just a number. From official music videos to intimate acoustic performances, Colbie shares her musical journey with the world.

Performance At A Glance

Colbie's audience is substantial, but her growth has seen slight dips recently, with a -0.02% decrease over the last 30 days. However, looking at the bigger picture, she's seen a positive increase of 0.87% in the last 90 days, indicating long-term stability. Her CreatorDB score of 91/100 is fantastic, reflecting strong overall performance. What's really impressive is her average engagement rate of 4.61%. In a world of fleeting attention, that means her fans are super engaged with her content, liking, commenting, and sharing her music.

What They Create

Colbie's content is a mix of music-focused uploads across YouTube, Instagram, and TikTok. You'll find official music videos, acoustic performances, and behind-the-scenes glimpses into her life as a musician. For example, her recent collaboration with Gavin DeGraw on "Let It Snow" brought in over 40,000 views. However, her more intimate, personal posts seem to resonate even stronger, like her acoustic version of "Realize" with Mitchell Tenpenny, which achieved a high engagement rate of 7.77%. She skillfully blends professionally produced content with raw, authentic moments, making her channel feel both polished and personal.

Why They're Great & Where They Can Grow

Colbie excels at authenticity, consistently delivering high-quality music, and fostering genuine connections with her audience. Her willingness to collaborate with other artists also keeps things fresh and exciting. An area to explore might be leaning further into behind-the-scenes content or interactive live streams to supercharge engagement. She could also leverage trending sounds and challenges on TikTok to reach new audiences while staying true to her brand.

Bottom Line

Colbie Caillat is a fantastic partner for brands looking to connect with a loyal and engaged audience interested in music, lifestyle, and positive vibes. For Colbie, focusing on consistent short-form content and exploring interactive formats could unlock even greater growth and deepen her connection with fans.