Mon Laferte

Overview

Mon Laferte isn't just a musician; she's a powerhouse of emotion and artistry, captivating audiences worldwide with her distinctive voice and genre-bending style. Primarily known for her engaging music videos and live performances on YouTube, Mon weaves personal stories and cultural influences into every piece she creates. Boasting a massive following of over 17.3 million fans, Mon's influence stretches far beyond her native Mexico, where she holds a top ranking of #1,188. Her global reach continues to grow, placing her among the top creators worldwide at rank #34,924.

Performance At A Glance

Mon Laferte's fanbase is seriously devoted, and it shows! They're growing at a solid pace, adding 1.10% to their audience in the last 30 days alone. When it comes to engagement, Mon's killing it with an average engagement rate of 6.73% – that means her fans are super engaged with her content. Her CreatorDB score is a whopping 97 out of 100, which basically means she's a top-tier creator, consistently delivering quality content that resonates.

What They Create

Mon's content is a vibrant mix of music videos, lyric videos, behind-the-scenes glimpses, and snippets of her life. She's active across YouTube, Instagram, and TikTok, using each platform to connect with her audience in different ways. YouTube is her main stage for official videos like "Melancolía," which has already racked up over 1.8 million views, and her lyric videos for "Femme Fatale" and "Ocupa Mi Piel" are also fan favorites. A recent Instagram Shorts post, "En el set de Melancolía con mi amigo Pancho Reyes 🌊📹", gives fans an intimate look at the creative process, and its high engagement rate (8.73%) shows how much her audience appreciates these behind-the-scenes moments. What makes Mon's content truly stand out is her raw authenticity and the passionate energy she pours into every project.

Why They're Great & Where They Can Grow

Mon excels at crafting visually stunning music videos, creating catchy and relatable songs, and fostering a strong connection with her fans through personal content. One exciting opportunity could be leveraging her travel content more. For example, she could create dedicated travel vlogs around her music tours or explore other cities, blending her music with her travel experiences. Another idea would be to increase collaborations with other Spanish-speaking artists across different genres.

Bottom Line

For brands looking to collaborate, Mon Laferte offers access to a highly engaged and loyal audience. For Mon, doubling down on short-form video content, especially on TikTok and Instagram Reels, could further amplify her reach and attract new fans.