LiSA Official YouTube

Overview

LiSA, the electrifying Japanese singer, is a force to be reckoned with on YouTube, boasting over 6.3 million subscribers! Known for her powerful vocals and anime theme songs that get stuck in your head for days (in the best way!), LiSA’s official channel is the go-to spot for music videos, live performances, and behind-the-scenes glimpses into her musical world. While her global ranking sits around #147,598, she's a major player in the Japanese music scene and her language community, solidifying her status as a top-tier artist.

Performance At A Glance

LiSA's audience is massive and steadily growing! While a 0.30% monthly growth rate might sound small, it translates to a significant number of new fans for someone with such a large following. Her fans are super engaged with her content, clocking in an average engagement rate of 5.51%, which is fantastic! Her CreatorDB score of 77/100 indicates a strong overall presence and consistent performance, showing she's doing a lot right. She's a top performer both in Japan and amongst Japanese-language creators.

What They Create

LiSA's YouTube channel is a vibrant mix of music videos, concert snippets, and short, engaging clips. She also leverages Instagram and TikTok to connect with her fans. Her content primarily revolves around her music, categorized as both "Music" and "Musician/band," with "Music Video" and "Pop" being key themes. Recent videos featuring her "LiVE is Smile Always〜PATCH WALK〜" tour are performing well, especially the short-form content. For example, the #LiSA "LiVE is Smile Always〜PATCH WALK〜" in AiCHi short got over 34,927 views, showcasing her ability to capture attention quickly. LiSA’s energetic performances and authentic connection with her audience make her content stand out.

Why They're Great & Where They Can Grow

LiSA excels at creating high-energy, visually appealing music videos and engaging concert content. Her consistent use of hashtags related to her tour allows fans to easily find and follow her journey. The strong engagement rate proves her audience is highly invested. An exciting opportunity for LiSA could be exploring collaborations with other popular artists, especially those with international reach. Also, expanding her presence on TikTok with more creative and trending content could further boost her visibility with younger audiences.

Bottom Line

LiSA is a fantastic partner for brands looking to reach a large, engaged audience in Japan and beyond, especially within the anime and music communities. For LiSA, focusing on cross-platform promotion and experimenting with trending formats could take her already impressive social media game to the next level.