Sebastián Yatra

Overview

Sebastián Yatra! This Colombian singer-songwriter is a major force in Latin pop, captivating audiences worldwide with his heartfelt lyrics and catchy melodies. With a massive following of over 67 million fans, mostly on Instagram, Yatra's influence extends far beyond music. He's currently ranked among the top creators globally at #3,210, showing his widespread appeal. He sings primarily in Spanish and is currently ranked #479 for language ranking. He's a true global superstar bringing Latin music to the world!

Performance At A Glance

While Sebastián Yatra boasts a huge fanbase, it's worth noting that his follower count is experiencing a slight dip, with a -0.09% decline over the last 30 days. Even with this slight decline, he is ranked #142 in the USA, showing that he is still a major player in the country. Despite the follower count dip, his fans are super engaged with his content, rocking an average engagement rate of 4.54%. His CreatorDB score is a solid 73/100, indicating strong overall performance in terms of content quality and audience interaction.

What They Create

Sebastián Yatra's content is a vibrant mix of music, behind-the-scenes glimpses, and personal moments. He's active across YouTube (videos and Shorts), Instagram (posts and Reels), and TikTok, sharing everything from official music videos to short, engaging clips. Recently, his collaboration with Xavi, "LA FKN VIBRA," has been a hit, with the official video racking up over 900,000 views. He also shares fun, relatable Shorts, like the one asking fans to "etiquétate a ti mismx si entiendes la fknnn vibraaaa..." connecting with his audience on a personal level. His content really shines through with its authenticity and connection to his fanbase.

Why They're Great & Where They Can Grow

Sebastián Yatra excels at creating authentic connections with his audience, showcasing his personality, and consistently delivering high-quality music. He is also very good at engaging with music trends, as shown by his use of shorts. A great opportunity for Sebastián Yatra would be to leverage TikTok's trending sounds and challenges to reach an even wider audience. Experimenting with more interactive content, like Q&As or live streams, could further deepen his connection with fans.

Bottom Line

For brands, partnering with Sebastián Yatra offers access to a massive and engaged Latin American audience. For Sebastián, continuing to experiment with new content formats and engaging more actively on platforms like TikTok could help reignite growth and solidify his position as a leading global artist.