Olivia Rodrigo

Overview

Olivia Rodrigo! This Gen Z icon is a force to be reckoned with. Known for her raw, emotional songwriting and catchy pop-rock anthems, Olivia has captured the hearts of millions on YouTube and beyond. With a whopping 15.6 million subscribers, she's solidified her place as a major player in the music scene. Her global YouTube ranking sits at an impressive #1,212, showing her widespread appeal. Olivia’s ability to connect with her audience through relatable lyrics and authentic performances is what truly sets her apart.

Performance At A Glance

Olivia's audience is HUGE, and while her growth is steady, there's definitely room to amplify it! She’s currently growing at a rate of 0.60% per month. Globally, she's in the top 100% of YouTubers, and she holds a strong position in the USA at rank #328. Her fans are super engaged with her content, boasting an average engagement rate of 6.38%. Her CreatorDB score is a solid 87/100, indicating strong performance across various metrics, which confirms what we see; Olivia’s got the skills!

What They Create

Olivia's YouTube channel is a treasure trove for fans. You’ll find official music videos, live performances, lyric videos, and behind-the-scenes glimpses into her world. She skillfully uses both long-form videos and YouTube Shorts to connect with her audience. Her recent live performance video of "Olivia Rodrigo, Robert Smith - Friday I’m in Love (Live From Glastonbury)" racked up over 1.9 million views, showcasing her rockstar energy and appeal. On the lighter side, a recent short "everybody stream vodka cranberry 🍷🍷🍷" is performing incredibly well, proving that even casual, fun content resonates with her audience. What makes her content stand out is the combination of high-quality music production and her genuine, relatable personality.

Why They're Great & Where They Can Grow

Olivia excels at creating emotionally resonant music, delivering captivating live performances, and engaging her audience with authentic content. She's a pro at building a community around her music!

Looking ahead, Olivia could explore more behind-the-scenes content, like vlogs documenting her creative process or tour life. She could also leverage collaborations with other YouTubers or musicians to reach new audiences.

Bottom Line

For brands: Olivia's authenticity and engaged fanbase make her a fantastic partner for campaigns targeting Gen Z. For Olivia: Keep experimenting with different content formats and collaborations to further expand your reach and deepen your connection with your fans!